SimplyFund

Overview

SimplyFund gives you a brand new one-stop fund investment experience. Through this simple, easy-to-use and flexible fund trading platform, both investment beginners and experienced investors can subscribe funds covering tech, ESG, Global, mainland China and Hong Kong markets in a simple and swift way.

Start managing wealth with small budget from minimum amount at HKD 1 and monthly fee as low as HKD 0 per month. SimplyFund also provides useful information for you to learn basic knowledge about investment funds. Ready to take your first step? Download the latest version of Hang Seng Personal Banking mobile app and start investing.

Understand product risk level

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Product risk level
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Risk Profiling Questionnaire

Key features

Whether you are an investment beginner or experienced investor, start fund investment at your fingertips with HKD 1 via SimplyFund online fund trading platform.

Simple and transparent fees with no limit for the number of transactions and no additional charges. Calculation of the investment costs is simple even for investment beginners who would like to start investing from a penny.

Monthly Average Portfolio Value Monthly Account Fee
Below HKD 5,000
HKD 0
HKD 5,000 to HKD 100,000
HKD 20
Above HKD 100,000
0.05%

For detail please refer to the information in “Fee” under “Useful links”

Covering Global, mainland China and Hong Kong markets, our diversified portfolio on SimplyFund online fund trading platform provides a range of equity funds, bond funds or balanced funds[1] to meet your investment needs.

Numerous short articles explaining different jargons and misconceptions in fund investment facilitate your learning of the basics about investment funds. Even investment beginners can subscribe funds with ease through our easy-to-operate online fund platform.

Knowledge and insights

Start learning core investment knowledge with ease[2]

Take a few moments to evaluate your Risk Tolerance Level[2]

Achieve optimal asset allocation

 

Open a SimplyFund account

New to Hang Seng Bank

Open a bank account and investment account with Hang Seng Mobile App[3]

Existing integrated account holders

Comprehensive SimplyFund experience is just a few steps away[4]

Non-integrated account holders

Open an integrated account at designated branches and activate your investment account via Hang Seng Mobile App

Subscription guide

Subscribe via Personal e-Banking

Step 1
Log on to Hang Seng Personal e-Banking and select "Investments" "SimplyFund" "Explore Funds" from left menu.
Step 1
Log on to Hang Seng Personal Banking mobile app and select “Investments” “SimplyFund” from left menu.

FAQs

Popular questions

SimplyFund is a fund trading platform well designed for investment beginners.

With entry threshold as low as HKD 1 and monthly fee of HKD 0 for investment portfolio value lower than HKD 5,000, you can start investing in funds, including tech, ESG, Global, mainland China and Hong Kong markets covering equity, bond and multi-asset. SimplyFund also provides useful information for you to learn basic knowledge about investment funds. Even investment beginners can buy funds with ease through our easy-to-operate online fund platform.

The Monthly Account Fee is charged with reference to the Monthly Average Portfolio Value. The Monthly Average Portfolio Value is calculated by:

Total Sum of the daily portfolio value (HKD) / No. of days per calendar month

Depending on the Monthly Average Portfolio Value, the Monthly Account Fee would be as follow:

Monthly Average Portfolio Value Monthly Account Fee

Below HKD 5,000

HKD 0

HKD 5,000 to HKD 100,000

HKD 20

Above HKD 100,000 0.05%

You will need to hold a SimplyFund account for the fund platform service. To enjoy SimplyFund services, you need to register for Hang Seng Personal e-Banking, download our Hang Seng Personal Banking mobile app and have opened and maintained one of the following accounts:

  • Prestige Banking
  • Preferred Banking
  • Green Banking
  • Integrated Account
  • M.I. Kid Asset Builder Account
SimplyFund Account can be activated in just a few steps during your first fund trading transaction, or by clicking “Activate Account” on the SimplyFund Landing page or go to “SimplyFund Account Activation” under "Other Related Services" section of "Investment" in Hang Seng Personal Banking mobile app after logon. To trade investment funds online, customers are required to use Mobile Security Key or Security Device for authentication.

Please search and download the latest version of the Hang Seng Personal Banking mobile app through Google Play or App Store. If you do not have the accounts above with us, you may open a bank account and activate your SimplyFund account with Hang Seng Personal Banking mobile app.

We do not charge you anything other than Monthly Account Fee. However, if you transfer your fund holdings to other investment fund accounts, an Administration Fee will be charged for your transfer-out instruction. The Administration Fee would be calculated by following:
Number of Transfer Out Units x Latest Unit Price x Exchange Rate (if applicable) x 1.5%

Communications relating to SimplyFund Account that are issued / sent by the Bank will be made available in electronic form only (e.g. e-Statements / e-Advices, Investment Funds e-Reports and e-Notices). No paper copy will be provided.

Fund Trading

The minimum fund investment amount is HKD 1 or its equivalent.

For orders received:

  • Before the cut-off time of a fund, it will be processed by us on the same day.
  • After the cut-off time, it will be processed in the next working day.
Please note that the order processing day may not be the fund's dealing day, depending on the fund's dealing frequency and whether it's a holiday in the relevant market etc. Please also note that the cut-off time set by the Bank may be earlier than that set by the fund manager of the relevant fund; and different cut-off time may be set in respect of applications through the Bank's different dealing channels.

Yes, you may still make the relevant fund subscription and redemption, but on this occasion, your order will be processed in the next business day no matter the orders are received by us before or after the originally scheduled cut-off time of the relevant funds on that day. It depends on the arrangement we have with the relevant fund houses. The next business day may also become a non-dealing day of the relevant funds and you should refer to the offering documents of the relevant funds for details.

After you placed an order and we have received your instruction, there will be a reference number on the Acknowledgement Page. You can use this reference number to check the order status in the "Order Status" page. You will also get a SMS notification once your order has been executed.

You can make enquiries on your "Order Status" for up to 60 calendar days.

Normally, we deduct the investment amount from your chosen account within the same business day when we process your order. Therefore, please ensure you have sufficient balance in your account.

It normally takes a few working days to have the unit holding reflected for buying funds and deposit the selling proceeds into your chosen account for selling funds. The actual time required for completing the buying and selling processes varies from fund to fund.

Only specific funds are available for subscription with this account. If you would like to look for other fund choices, you may visit “Investment Funds” under the “Investment” section on the Hang Seng Personal Banking mobile app for more information.

Profit/ Loss

In respect of a fund, "Average Unit Price" means the average unit price at which the Ledger Holding Unit in the fund were acquired including but not limited to by way of buying, transfer-in, and/or merge-in. The relevant stamp duty and the relevant monthly account fee and account administration fee (if any) have not been taken into account.

Please note that the "Average Unit Price" is an estimated figure and for reference only.

Illustrative example

  1. 3 January

    Buying 300 units of Fund A with HKD 10 per unit. Transaction Amount = HKD 3,000
    After Transaction,
    Ledger Holding Unit (Units) = 300

    Average Unit Price = HKD 3,000 / 300 units = HKD 10

  2. 15 January

    Buying 500 units of Fund A with HKD 9 per unit. Transaction Amount = HKD 4,500
    After Transaction,
    Ledger Holding Unit (Units) = 300 + 500 = 800

    Average Unit Price = (HKD 3,000 + HKD 4,500) / 800 units = HKD 9.375

  3. 26 January

    Selling 350 units of Fund A with HKD 9.5 per unit. Transaction Amount = HKD 3,325
    After Transaction,
    Ledger Holding Unit (Units) = 800 – 350 = 450

    Average Unit Price = unchanged (i.e. HKD 9.375)

  4. 30 January

    Selling 300 units of Fund A with HKD 10 per unit. Transaction Amount = HKD 3,000
    After Transaction,
    Ledger Holding Unit (Units) = 450 – 300 = 150

    Average Unit Price = unchanged (i.e. HKD 9.375)

Note: The figures and information in the above illustrative example are hypothetical, and for illustrative purpose and reference only. It does not reflect the individual circumstances of any investors or the actual performance of any investment funds.

Fee and charges

The Monthly Account Fee is charged with reference to the Monthly Average Portfolio Value. The Monthly Average Portfolio Value is calculated by:

Total Sum of the daily portfolio value (HKD) / No. of days per calendar month

Depending on the Monthly Average Portfolio Value, the Monthly Account Fee would be as follow:

Monthly Average Portfolio Value Monthly Account Fee

Below HKD 5,000

HKD 0

HKD 5,000 to HKD 100,000

HKD 20

Above HKD 100,000 0.05%

Number of calendar days at this month is counted from the settlement date of first order to the end of the month if you newly subscribe fund via the account.

The Monthly Account Fee is charged with reference to the Monthly Average Portfolio Value. Monthly Average Portfolio Value at this month is calculated by:
Total sum of the daily portfolio value (HKD) / Number of calendar days from the settlement date of first order to the end of the month

The accrued Monthly Account Fee from the first day of the month till the account closure date will be debited from your account (where applicable) on the 8th calendar date of the next month.

The Monthly Account Fee is charged with reference to the Monthly Average Portfolio Value, which is the total sum of the daily portfolio value divided by the number of calendar days from the first day of the month till the account closure date.

We do not charge you anything other than Monthly Account Fee. However, if you transfer your fund holdings to other investment fund accounts, an Administration Fee will be charged for your transfer-out instruction. The Administration Fee would be calculated by following:
Number of Transfer Out Units x Latest Unit Price x Exchange Rate (if applicable) x 1.5%

The Monthly Account Fee for the current month will be debited from your HKD Savings account under the relevant Integrated Account on the 8th calendar (the "debit date") of the next month. If the 8th calendar day is not a business day, the debit date will be the immediate business day after the 8th.
Please be reminded to ensure there is sufficient available balance in your HKD Savings account on the debit date for payment of the Monthly Account Fee. If there is insufficient available balance in your HKD Savings account to pay such fee, the Bank may debit the relevant amount from any of your account(s) held with the Bank and in such case, foreign exchange at the rate as determined by the Bank may be involved.

Yes.  An e-Alert will be sent out on the 5th calendar day of each month. You will be automatically opted in for this reminder service.

If the Monthly Account Fee is not debited successfully, an "Unsuccessful Debit of Monthly Account Fee" email will be sent out on the 15th calendar day of the relevant month.

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Footnote

Remark(s)

  1. Not all of the investment funds that are distributed by Hang Seng Bank Limited (the “Bank”) are available here. Only specific funds are available for subscription with this account. If you are looking for other investment funds or investment products, please visit our branches or our websites for more information. In respect of the investment funds available for subscription with this account at the moment, they are provided either by the Bank’s wholly owned subsidiary, Hang Seng Investment Management Limited, or by the Bank’s affiliates HSBC Global Asset Management (Hong Kong) Limited.
  2. Investments involve risks.
  3. You can open a bank account online with your mobile phone only if you do not hold any of the following Hang Seng Bank accounts, including but not limited to:
    •    Savings / Current Account (including passbook and statement savings account)
    •    Integrated Account
    •    Credit Card Account
    •    Business Account
    •    Joint-named Account
    •    Mortgage Plan
    •    Safe Deposit Box Services
    The service is also only available if you fulfil all of the below criteria:
    •    Aged over 18 and under 65
    •    A permanent Hong Kong resident
    •    Not a US citizen or tax resident
    •    Residing in Hong Kong (with current residential and correspondence address(es) in Hong Kong)
    •    Currently located in Hong Kong
  4. Integrated account is referring to the following accounts:
    •    Prestige Banking
    •    Preferred Banking
    •    Integrated Account
    •    Family+ Account